Elizabeth (Liz) K. Swanson, CMP
Chief Event Architect & Co-Founder
Liz started her career in events at S.A.F.E Management Ford Field, which eventually led to an Event Coordinator position with S.A.F.E Management Super Bowl XLVI in Indianapolis. She was fascinated by the world of high visibility events, scheduling security and guest services staff for all NFL recommended shifts at all Super Bowl venues; Lucas Oil Stadium, Indiana Convention Center, JW Marriott, The Westin, and NFL Warehouse. And of course she was on hand during the big game, an early highlight in a career that would grow to include association support and management, fundraising and training programs for the American Concrete Institute before eventually co-founding IMG with Renee..
Liz has been participating in the Walk to End Alzheimer’s as Team Captain the past five years, raising over $5,000 so far. She is passionate about participating in health-related causes including the Susan G. Komen Detroit Race for the Cure, the Walk to End Alzheimer’s, and Pink Out the Park at Comerica.
She values strategic thinking (always questioning the “why” of how things are done), and this often leads to innovative solutions to challenges. At the same time, she knows the value of solid processes, and works to systematize the flow of details to make sure nothing slips.